Why People choose BBPlus Collagen?

What is Collagen?

Collagen is the most abundant protein in mammals, accounting for around 30% of the protein content of the human body. It is often considered to be the "glue that holds the body together".

Collagen is found in fibrous tissues such as skin, ligaments and tendons, as well as in the bones, blood vessels, the cornea of the eye, and in the gut.

Collagen is vital for strengthening blood vessels and giving skin its elasticity and strength. The degradation of collagen causes wrinkles and other skin issues. As a result, collagen is one of the most popular supplements among the elderly - because of it's skin healing properties.

Characteristics of collagen

Collagen has very good tensile strength - it is one of the long fibrous structural proteins that gives cells structure from the outside, as well as supporting the majority of the body's tissues. As an amino acid, collagen is made from the amine (-NH2) and carboxylic acid (-COOH) functional groups. The main elements of collagen are hydrogen, oxygen, nitrogen, and carbon. Collagen contains three-stranded helical segments of similar structure. The rare abundance of the three amino acids glycine, proline, and hydroxyproline, give collagen its triple-helical structure.

The composition of collagen is considered unique given its high hydroxyproline content.

Collagen's triple helix structure

Functions of Collagen

There are over 28 different types of collagen. Collagen fibers give strength and structure to many different parts of the body. It is one of the main components of the extracellular matrix, which is the defining feature of connective tissues in humans and other mammals.

Collagen is necessary for conserving the youthfulness of skin and attenuating wrinkles, it is also essential for the elasticity of the connective tissue of the skin, allowing it to expand and contract without damaging any tissue.

Collagen and old age

As we age the production of collagen begins to

slow down and wrinkles begin to develop.

When we get older, the production of collagen begins to slow down and cell structures start losing their strength. As a result, skin starts to become fragile, less elastic and wrinkles set in. In addition, hair starts losing its color, joints lose their flexibility, and bone quality begins to deteriorate.

Millions of people worldwide seek out ways to stimulate the production of collagen when wrinkles start to show.

Why BB Plus?

BB Plus is made primarily from high quality fish collagen. Fish collagen is a Type 2 collagen, said to have a structure of an amino acid chain perfectly compatible to the humans. Due to the natural habitat of fish, the collagen derived from this marine animal has sufficient amino acids namely Proline & Glycine in their lower body temperature, similar to human collagen. Proline and Glycine are two amino acids responsible for formation of collagen, maintaining skin and cartilage. Fish collagen then are produced to peptides using latest technology for better absorption and availability. 

How does BB Plus works?

Triple mode of actions:
1. Repair  - Promotes micro cleansing, replenishes collagen peptides to damage or weak collagen network
2. Rebuild  -  Strengthens and protects collagen network through antioxidant
3. Renew -  Promotes growth and production of new collagen cells 

Are there any extra antioxidant protection?
Blackcurrant juice contains anthocyanins to protect the face & body against UV & free radical damage. Grape seed extract with OPC (oligomeric proanthocyanidins) reduces skin discomfort and promotes healing. Vitamin C and roselle strengthen collagen network, protect collagen in dermis and promote synthesis. 

How does BB Plus enhance skin performance? 
Apple fibre and inulin (dietary fibre) promotes skin clarity through detoxification.

How does BB Plus help in reducing discomfort of joints?  
Fish collagen peptide is also a good source of Type II Collagen of which is being found to be predominant component of hyalin cartilage able to help suppress inflammation caused by rheumatism and osteoarthritis.